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Campaign

3 min

SS27 — shot at 04:00 in Marseille

Why we photographed the new drop in empty streets before sunrise, with one light and no retouching.

One light, no retouching

The SS27 campaign was shot over three nights in Marseille, between four and six in the morning. Empty streets, one handheld light and a crew of five.

We wanted the clothes to look the way they feel at the end of a long night: slightly creased, a little dramatic, entirely alive.

Credits

Photography by Inès Laurent. Styling by Bureau27 Studio. Cast from the streets of Noailles.

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